The state of New Jersey, or Jersey, is many things to a number of people. It is the Jersey Shore, the Boardwalk, salt water taffy, ferris wheel rides; it is The Garden State; home to the Devils, the birthplace of the Industrial Revolution, and much more. But to Mitchell and Steven Rosenthal, owners of Jersey Restaurant, on Second Street in San Francisco, it is more than that. It is Ferraro’s Pizza Parlor in Edison- dripping with not only great pizza, but old school family orientated hospitality. It is Chambersburg – the Italian neighborhood in Trenton, where the restaurant doors are open day and night, for anyone to stop in for a reprieve of hunger, thirst, or the rush of their day to day lives.
It is these sentiments that inspired the Rosenthal brothers to add a fourth restaurant to their SOMA empire (Jersey being the youngest, after Town Hall, Salt House, and Anchor & Hope). Can you get true East Coast pizza out here? Hell no. Is Jersey going to fill that void? Absolutely. But pizza is just a small part of the menu. Jersey combines the memories of the Rosenthals' Jersey childhood, with their travels in Italy, as well as the culinary tendencies of the West Coast – slightly Mediterranean inspired; impossibly fresh; and in an urban, yet natural environment that is cultivated through a mix of textures and colors.